As reported on The Auto Channel, Hyundai releases a special edition Genesis model that is aimed at the upscale 'Prada' crowd.
http://www.theautochannel.com/news/2009/04/01/455399.html
Read about the special edition vehicle of which only 3 were made, two to be auctioned off for charity and one more to be retained by Hyundai as a milestone of a car that put Hyundai at the front of many car buyers wishlists!